Top 5 Traits of Successful Agencies

February 8, 2021

If you have already taken a step of starting your agency, then you may be chalking out how to grow and scale your business. If you take our word for it, growing the agency is an entirely different story from starting one. Stories of successful agencies tell us that each has their mantra of success, yet there are a few things which are common in successful agencies. We will be discussing these commonalities of success in this blog.


Network. Network. Network.

Almost all successful agencies keep increasing their focus on networking year-on-year. Your network will provide you with a steady stream of referrals and increases your chances of signing up for another client. So, if you have only a handful of connections, you’d better double your efforts to expand your network. Your starting point can be your local area and you can focus on the local businesses around you.  Also, if you can define your niche or expertise as an agency, you can target relevant businesses and increase conversions.

Content is the King.

As an agency, you have to focus on your brand and market yourself well. Successful agencies make sure that their network knows about them well. This can tangibly mean setting aside budget and time for various marketing campaigns. You can plan inbound or outbound marketing campaigns and cold emailing or calling for your agency to generate leads and interest them further through the funnel. Actively working on website SEO will help your website reach a maximum number of people. You can do digital advertising like pay-per-click or pay-per-lead or use remarketing to have more opportunities for conversion. Social media and social groups are also great ways to get targeted leads.

Work on the Cloud.

One of the biggest factors in the success of an agency is the technology they run their business on. Gone are days of Excel sheets and other legacy tracking solutions. You will need a solution tailored for your needs on the cloud so that you can track all your projects, make and receive payments and much more. With the right solution for your agency, mundane tasks become easy to do and you can manage your agency from your phone or tablet in clicks, and in real-time.

Put a Process for Everything.

Repeat and scale is another important parameter of success. A successful agency would put a process behind everything and will have specific policies and procedures. With a process in place, you will have a framework of how to execute something efficiently. This way your team will be steadily improving the quality of deliverables and in turn, your business profitability will improve. E.g. put a process of follow-up with leads, which will have email templates, text, and cadence ready for your team to personalize and send it to the contacts directly. They will save a lot of time, and you will have consistency in follow-ups as well.

Collaborate with Other Agencies.

The growth path of most successful agencies includes collaborating with other agencies on bigger projects. This is a great way to get more visibility for your agency and get insights into how to deal with big clients. You can prep yourself and your team to be ready to take on such projects alone. Another great thing about collaboration is that you can fill your skill gap and get other agencies with complementary skills on board to improve deliverables. This way your client will also be delighted, and it will be a win-win situation for everyone.

There is not one single way to grow your agency and succeed, and you can devise your unique way. Take inspiration from what you see around you and keep moving forward. All the best with reaching a 7-digit revenue mark for your agency.

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